tactics, ideas, advice and resources to help you start a thriving service-based business online
How do you measure the success of an SEO campaign? Here are three factors to analyze: Rankings This is what everyone immediately thinks of when figuring out the success of a campaign. Technically, if you are ranking in the top ten of the search engines for your keyword, your campaign is “successful”. However, that is – Continue Reading
Websites become listed on search engine results if and only if the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you’re simply not going to get listed. You probably are aware of the basic steps to get the search engine spiders indexing your – Continue Reading
One of your most important marketing decisions you’ll make is deciding who your target market is. Of course, we like to think that everyone is our market and so we put off choosing a market to target. Usually we resist choosing a target market because… We think that if we choose one group to target – Continue Reading
Linking is one of the key ways search engines are able to place a value on your website. But, did you know there are actually several different types of links? Some have more value with the search engines than others. The four types of linking, for SEO purposes, are… One way links Reciprocal links Text – Continue Reading
Search engine optimization, or SEO, is an important aspect of any growing business with an online presence. However, not everyone has a huge budget. And if you’re just starting out, when SEO efforts are particularly important, your budget is invariably tight. Not to worry – some of the most effective SEO tactics cost next to – Continue Reading
For some, search engine optimization is a unique blend of art and science. The technology or science behind it helps you understand and optimize your website coding. You fine tune your strategy for the Google algorithms, which aren’t always clear and watch what happens, like an experiment. The art of search engine optimization helps you – Continue Reading
SEO, Search Engine Optimization, is the practice of making sure your website shows up on the search engines – Google, Yahoo, MSN and so on – when potential customers are searching for your products or services. A search engine strategy will often contain several tactics including, meta data, content, and advertising. With each tactic there – Continue Reading
Keywords are simply the words and phrases that a person types into their search engine browser when they are searching for something. So how do you know what words your ideal client will use when looking for your website? The easiest way is to think about why your ideal client has a need for your – Continue Reading
There are tons of people who have websites on the Internet that no one knows about. They don’t get much traffic and are rarely viewed. This is the worst thing that could happen to someone who is using their website as a business set-up. That is why SEO is so important to creating that viable – Continue Reading
Google says that one out of five searches on Google are related to location. For that reason they created Google Local which has since been transformed into Google Places. If you’re familiar with Google’s Local Business Center, then you’re also familiar with Google Places. Google changed the name of their local business center to offer – Continue Reading
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